When you start your career as a blogger on WordPress, you have one goal: to publish great content. And increase all the KPI’s: visits, shares, comments.
But to do this you need to optimize your platform. You have to choose a theme, plugins, a domain.
First of all you need to buy a quality hosting to host your resources.
That’s it, you’re ready. What are you missing now?
A user profile, an author page. You have to become an active user. Then maybe you have to create other users for your collaborators, for the people who have to write on your blog. Sounds like a simple operation, doesn’t it? That’s right, but there are details to take care of.
Here are 3 tips that will help you to improve this resource almost always ignored by bloggers.
1. Use first and last name
The author page is linked to the creation of an individual entity, a person. When you create a user on WordPress you have to enter some information related to your identity, such as name and surname. The most important fields can be found in this list:
- User name.
- First and last name.
- The username is the field that you have to take care of carefully because once chosen it cannot be changed, and will be used to create the URL of the page that contains all your articles.
- First and last name is inserted in the link that identifies the author of the post (usually located near the date of publication) and leads to the list of articles.
In this way you have made two important contributions: your name is recognizable, giving authority to a blog, and you lay the first foundations to create a web page that can be used as any resource of the blog. Imagine, it can also be linked and shared on social media. Every now and then you can post links on Twitter and draw the attention of followers to the contributions of a particular user.
2. Internal links
Internal links are crucial to optimize your blog’s navigation and to let your readers discover new resources. They are also important for improving SEO. Usually these are the reasons why you link to posts published in the past, while for landing pages there is another point to respect: convert.
The author page, which summarizes all the articles produced by his own, can and should be linked like any other page. When, for example, you make your first and last name (if possible). The goal is yes to give important signals to Google, but above all to show your readers what is the depth of your activity on the blog.
Remember that in the author box often have the link that leads to the page articles that contains all posts: a cure-all for those who debase your work. He doesn’t know you and wants to read the first 10 articles to find out if you are the right person.
3. Introduce the author
To give useful information to your reader and present the author of the posts you can create a box with biography, image and links to personal resources. Just like the boxes at the end of each post. A nice way to optimize the author page used by several successful blogs.
About author box at the end of posts: make sure there is a direct link to the author page on the name and surname (or on a call to action). This way, after reading an article the user can click and discover all your content.