Mobile SEO is becoming a necessity. Do you know how to be competitive in a mobile-friendly world? The share of mobile traffic is increasing. For some years, the number of users of smartphones and tablets has exceeded that of desktop users.

So now, having a good mobile version of a website is practically a necessity.

Your customers decide which device they want to use and it is your responsibility to provide them with the best experience for it. This is precisely the mobile optimization, to adapt your site and its design and to adjust the content to the different screen sizes and platforms.

As usual, any successful strategy should start by collecting data. A simple analysis of traffic revenue will show the preferences of your audience. You can carry out this task easily with Google Analytics.

In this way, you will discover if there is really an urgent need to migrate to the mobile phone and if it is worth it because it could turn out that stepping on the accelerator and spending resources is not the best action to take.

Certainly, “acquiring” a mobile-first mentality should never prevail over the “customer first” approach. Since Google announced that it had begun to experiment in indexing the pages to mobile-first, there have been quite a few talks and speculations.

What we know with certainty is that tests have already begun in some parts of the web. And that’s it because you do not know for sure anything else about mobile indexing. What we do know is that, to date, more than half of all searches are made through mobile phones and these figures are growing day by day.

Choose a mobile-friendly configuration

The first step to take in mobile optimization is to decide which website configuration to use. If your site already has a mobile version with the same marking and content as the desktop version, you are already configured and you can go to the next section where you will find other things. For instance, tips to review the ease of use of mobile devices, to assess the content and the design, how to research the keywords, the competitors and the tools that can serve as help support.

Responsive Design

The responsive design provides users with a consistent experience on all devices by adapting the design to the size of the browser window. The responsive design fits all the assets on the screen but everything on the page remains the same, has the same HTML code and the same URL. Websites that use responsive design are easy to maintain, update, and require little or no additional configuration for search engines. Google stated openly that this approach is favorable.

Search Mobile keywords

It is difficult to overestimate the importance of keyword research for SEO. There are tons of articles about its benefits and how to carry it out so we will not bother you much with that. Therefore, if you still underestimate the value of mobile SEO, you must start looking for the advantages that it entails immediately. This is beyond doubt because your competitors are perhaps already doing it.

There are various tools that offer an option to investigate mobile keywords separately and compare them with desktop keywords. So, you can simply learn about your competitors in the mobile segment, capture the keywords they are following and find out yourself with Domain Analytics, where you can already select the devices.

Taking into account the mobile first approach can even benefit your desktop version. Imagining the website on a smaller screen is a good way to cut out all the unimportant parts and reconstruct the information architecture in a way that provides easy access to the answers that people are looking for. Use SEO Top Tool to optimize content for mobile devices. The long-term content is universally considered more valuable from the perspective of SEO while in the mobile there is no consensus.