Research shows that the vast majority of people use more than one mobile phones. Have you noticed how many people currently use smartphones and tablets ? Google does and is increasingly keeping an eye on mobile users.
One of the most important factors for SEO today is the optimization of websites for mobile devices. Check in this post all about SEO for Mobile and how to optimize your site for mobile devices.
SEO Mobile are practical to optimize any site so that people can access it through mobile devices with the best possible experience (usability, navigability and accessibility)
HOW DOES SEO MOBILE WORK ?
Some factors need to be well configured for SEO Mobile to work properly, and one of them is the Mobile-First Index, giving due importance to the optimization of sites for mobile devices as an important positioning factor in the organic search of Google.
So build a good SEO structure for your site, develop it already thinking of the two, both for computer and mobile / tablet.
MAIN POINTS OF SEO MOBILE
Speed should be one of the most important factors for SEO Mobile. It is recommended that the page load time is less than 3 seconds, and Google’s favorite sites are those that load in up to 1 seconds.
Think like a mobile user: What kind of search does my audience perform on mobile devices? What types of problems does it seek to solve? How can my page meet these needs?
By answering these questions, it’s much easier to get insights into which keywords are best aligned to user behavior and thus create content that’s really relevant to the user. Stay tuned for SEO Mobile, how to optimize your mobile site, because these tips are essential for you to apply in your day-to-day SEO.
While you may use tools to search for keywords, it’s important that you imagine what the likely mobile channel searches would be. And by determining what types of searches you do, you can also align your expectations with your site.
If someone searches for “red carpet”, for example, and finds your page, will that person be able to make a purchase in the mobile version?
Optimize images and videos: Do not use files in Flash format (which are not readable by iPhones, for example) and always place them on the site in a light format to ensure a quick display. Also, to promote better usability, make sure that the content and images on the page do not overlap.
Reduce page loading speed: Considering potential hardware and connectivity issues, page loading speed is even more important on mobile devices, and is a major factor for positioning.
Reducing the size of image files, for example, can be a good strategy. You can even use Google Page Speed Insights to find out if your site loads quickly.
Improve results on local searches: Make sure your site contains metadata with your business/company information, such as correct address, location by coordinates, contact phone numbers, and opening hours.
AVOID FATAL MISTAKES WHEN DOING SEO MOBILE
The biggest mistakes of SEO Mobile, according to Google itself, is to make improper redirects and also present errors on the phone. You need to offer something practical and a convenient solution for your user.
So, when someone accesses your site and is faced with a difficult page to navigate, with the upload of compromised video or else several ads appearing, for example, this can damage the visitor’s experience too much. And consequently you can have a negative result in your rankings.
Always put yourself in the user’s shoes: imagine how inconvenient it can be to land on such a site. Test your site on a variety of mobile phones and in different browsers, and you’ll see how it really looks and how it’s the experience of the people who are accessing your mobile device.
One tool to make your job easier would be the Mobile Redirect Viewer, which does a check to see if it contains unimportant redirects. Another tool would be to use the Google Search Console to find website appearance errors on mobile phones.
CHECK OUT OTHER POSSIBILITIES YOU CAN USE FOR OPTIMIZATION
You can use AMP to build a Mobile page and ensure a better upload speed on your site.
Using Cache tools like W3 Total Cache and Autoptimize would be of great help too. You always need to optimize your CSS and JS codes, because Google always points them out if they are not well developed.
One of the pitfalls that developers tend to fall into is replicating your entire website to the mobile format. This doesn’t work anymore.
One of the secrets of who stands out in SEO Mobile is hitting the nail on the head too, which must be planned and developed to win over and keep a much more distracted visitor on the lookout.
Which means that you may have to redo both text, images and product information, making everything even clearer and more direct. The position of the elements can also be different and all care is little when entering the “call to actions”.
PRIORITIZE WHAT IS MOST IMPORTANT, THE CUSTOMER EXPERIENCE!
It is extremely important to remember that optimizing your website for mobile means adapting your website for both search engines and Internet users.
In other words, instead of prioritizing a single goal, choose to create both a mobile site that provides a good experience for real visitors, as well as for search engine robots.