The use of smartphones and tablets as the first Internet access tools has already surpassed the option of using desktops and notebooks, which clearly proves that it is necessary to have a mobile site properly prepared to meet this demand. Otherwise, we run the risk of losing a large amount of traffic and many business deals.
But it is also not enough simply to have a mobile site, Optimizing it is just as important as creating it, since most online consumers are likely to leave their mark if they have a bad experience in this environment. But how to do this optimization so as not to lose visitors and conversions? Check it out right now in this post.
Lightweight loading of pages
Do you remember that, until some time ago, flash sites were fashionable? But this kind of feature has always made the loading time of the pages much longer, as well as the possibility of crashing, since you needed a very good internet connection to handle the animations. This way, the solution is to invest in flat design, that is, in clean layouts, with few resources and well structured, which give priority to white spaces and significant messages, excluding everything that is superfluous and thus keeping your visitor connected for longer.
URLs are also part of the optimization of a site, and can be much more assertive. This way, besides saving space, time and efforts, you call the attention of search engines by the keyword allocated in the URL, increasing the attractiveness of your mobile site in organic search results.
Selection of access offers
If you have an e-commerce, for example, you can optimize the mobile version by reducing the number of offers on the first page. So, instead of offering several products at once, how about putting in evidence those that you know have more output or those that you want to launch on the market at the moment ?
If your business is services, highlight a specific plan or make the comparison between two or three options is also a way to make the optimization of your mobile site and increase conversions, since thus you reduce the range of options for consideration.
Adoption of an intelligent search engine
Since the mobile site has little space to disseminate solutions, it is necessary to have an intelligent search tool in focus and easy access right on the first screen of the user. So, if he already knows what he’s looking for, it’s much easier to type a keyword than to scroll the screen indefinitely until he finds what he wants.
Harness the power of geolocation
As many consumers search for products and services in the region where they are located, geolocation ends up being a great ally in the optimization of your site for mobile. Thus, if the user has the GPS turned on, your company is identified much more easily and can increase the number of conversions just by appearing on the map, attracting customers to your physical store.
If you sell over the Internet, you know that e-commerce is one of the markets with the greatest access by mobile devices. Therefore, invest in a quick and agile checkout, preferably with the option to buy with just 1 click. Thus, the consumer gains time and you do not lose the sale, because there is no room for the customer to reconsider the purchase.
The content you share on your website should also be optimized for the mobile environment, as people seek quick and clear information on these devices. This way, instead of creating a 1500-word post, how about condensing an information into 350 words, saving your visitors time? This way, you continue to be relevant with the content and still attract by the assertiveness!