How to write a better content for search engines ?

Write to the right people with targeted keywords

Creating SEO content, i.e. content optimized for both search engines and readers, is a fundamental part of creating an online project that has the right visibility. If content is not optimized with targeted keywords, it will almost certainly not reach the right people.

We must therefore pay immediate attention to what we write, how we write and for whom we write. To answer the three questions you have to go and intercept which are the key terms and phrases for which the niche of the public is actively looking.

To find these terms, you must first identify them:

• Who are the segments of the public.
• What kind of information they need.
• Because they need that information.
• What keywords are they using to find that information?Apparently it might seem like a long and complicated job, but in reality the process is easily speeded up by doing:
• Audience search: Identify the type of audience you think wants/needs what you offer. Once you have identified the online sources that deal with these topics, you need to start talking to your audience, making yourself known and gaining credibility. In parallel, we will discover their habits, preferences, demographic data and personal statistics.
• Keyword Search: Find relevant keywords (and those with the best search volumes) directly related to your experience, products / services offered and the search intent of your audience.
• Topic search: Identify content topics based on the keywords above and everything the audience wants to learn or looks for reliable sources to know or learn more about topics of interest.

 

Improve readability

Once the written content has become SEO friendly you need to constantly improve it, so that the reader will find more and more ideas to stay on the page and increase his stay on the site.

For a content to be able to make its way to the SERPs, every single element of the page must encourage the reader to stay and read it (and reread it several times).

Google likes it very much when it understands that a site not only offers quality content but also facilitates the fruition by providing, if possible, also an aspect appropriate to the subject matter (even the eye wants its part).

Google constantly monitors the dwell time, or the amount of time that passes between the moment you click on a search result and the next time you return to the results page.

That’s why we need to improve readability. Readability helps to increase the length of your stay with some qualities that can be collected in the following suggestions:

• Clarity
• Organization
• Logic
• Simplicity

Long but in-depth content

Better short but clear content than talking about nothing for hours. You have to write for the user who is looking for information and if the information involves few but clear words it doesn’t make sense to go on and on.

On the contrary, Google is always happy when a topic full of insights is published.

A big SEO trend for 2019 is to create content that goes deeper and deeper on a given topic.

This works when you want to scale the SERPs and according to digital marketer Eric Enge, Google is “intensifying its focus” on content quality.

This is what Enge said in a recent post by Danny Goodwin on SEJ (link to the blog at the bottom of the page): “We have monitored the SEO performance of many sites. Sites that have provided exceptional depth in coverage of quality content have literally skyrocketed throughout the year. Sites that were weaker in the depth of their content suffered.

Let’s remember that this trend will continue and not just for 2019.

According to Enge, in order to create deeper content, it is necessary:

• Write long lasting blog posts: 2,000 words or more.
• Explore topics that have many different facets and points of view.
• Write updated guides.
• Go beyond superficial research. Instead of a quick search on Google, recommend trying Google Scholar, JSTOR or industry publications to find new data and studies always up to date.